This fun campaign was designed to play off of the not-that-often-used word “sesquicentennial.” We rolled out the campaign in time to celebrate the state’s 150th birthday with ads, posters, billboards, and mailers. It’s another example how design and copywriting work together in tandem to elevate concepts. My role was both art director and designer on much of the campaign. Here are a few examples of the variety of ads that were part of this campaign.